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Board Director of Marketing & Digital Strategy at ERP International
Brooke Petty was first introduced to Paths for Families by her father, Melvin Petty, who began supporting the organization 20 years ago and is a former board member. Brooke has had the pleasure of attending many Paths for Families events over the years, which sparked her interest to become more involved in the organization.
In her professional life, Brooke is an experienced marketing professional. With nearly a decade of experience in the industry, Brooke has a demonstrated history of building strong creative with a focus on improving marketing performance. Brooke currently serves as the Director of Marketing and Digital Strategy at ERP International and lectures a Digital and Social Media course at Johns Hopkins University.
Brooke has worked on a number of notable brands including overseeing the acquisition strategy and campaign execution for the launch of Starbucks Rewards Visa Credit and Prepaid Cards. She has also led the email marketing efforts for Liberty Mutual Insurance, focused on improving online quote start rate across digital channels. In addition to working on Starbucks, Brooke managed the website strategy, creative, and development for the RAGÚ & Bertolli brands. RAGÚ is the top-selling pasta sauce in the U.S., with $555 million in sales. Brooke has also worked on clients including Fitbit, The Washington METRO, Mike’s Hard Lemonade, and D.C. United with her experience extending beyond digital to TV, print, radio, OOH, direct mail, websites, and more.
Brooke holds an MBA from the Kogod School of Business at American University and received her bachelors degree in Marketing from the Farmer School of Business at Miami University of Ohio. In her spare time she enjoys traveling, spending time with family, and cheering for the Baltimore Ravens.
